It’s that time of year again, bluestockings! No, we’re not talking about turkey or football or friendly family squabbles over the last slice of pie. (Though those are excellent traditions too.) We’re talking about taking a moment—before the merry mayhem of the Christmas season overtakes us—to sit back and count our blessings.
We thoroughly enjoy our work here at Bas Bleu, but ours is not an easy business. Bookselling has always been more a labor of love than an opportunity for enormous profit, especially as algorithm-driven deep discounters have grown to dominate the industry. That’s why every single day of the year (and twice on Thanksgiving!) we count our lucky stars to have customers like you.
For more than twenty years, you’ve supported our “bookseller by post”—even when you had bigger, cheaper options—because you share our love for interesting, out-of-the-ordinary, occasionally odd little books and gifts. We’re thankful for every purchase, no matter the size, as well as every book recommendation, Reader Review, and handwritten note you send our way. We’re even thankful for your critiques, because they help us improve our products and our service to you.
George Colman wrote, “Praise the bridge that carried you over.” Dear bluestockings, you are the bridge that carries us over. We know 365 days a year just how fortunate we are to have the customers we do, but Thanksgiving seemed like the right time to tell you: Thank you. You’ll never know just how much you—your patronage, your trust, your good humor, and your devotion to good books—mean to all of us at Bas Bleu.
So from our family to yours: Happy Thanksgiving, and happy reading!