A Bas Bleu Anniversary: Celebrating 25 Years

six smiling women holding champagne flutes and posing as a group

Put on your party hat and pop the champagne: Bas Bleu is celebrating our silver anniversary!

Twenty-five years have passed since we mailed our first catalog, but it seems like just yesterday our stock was stored in a hall closet and our first order arrived via fax. What began in 1994 as a one-woman production in our founder’s Atlanta, Georgia, home is now…well…considerably larger! We may have grown over the last twenty-five years—larger staff, larger warehouse, more catalogs mailed and more books and gifts on offer—but the essence of who we are hasn’t changed. We still aim to find entertaining, interesting, meaningful (and sometimes downright odd) books and gifts for avid readers.

We wanted to host a blowout Bas Bleu anniversary party to mark the occasion…but we couldn’t find a venue large enough to fit all of our customers! Instead, we’ve sprinkled our Spring 2019 edition with special features and opened an anniversary “department” on our website. (Just look for the blue anniversary logo on our homepage.) We invite you to explore the special features at your leisure, to meet the editors who select and review our products, read our founder’s take on why she started Bas Bleu, find out once and for all what a “bluestocking” is, snag deals on our Top 25 products of all time, and hear from our readers—in their own words—what Bas Bleu means to them. We’re especially excited to introduce you to some of the wonderful folks who staff our call center and pack your orders. We hope you’ll enjoy getting to know our team.

The last quarter-century has been a grand adventure, complete with growing pains, market shifts, and twenty-five hectic Christmas seasons. Our success wouldn’t be possible without the support of the wonderful customers who have shopped with us over the years and told us time and again (often in wonderful handwritten letters) how much you appreciate our carefully curated selection of books and gifts. So cheers to you…to another twenty-five years of reading with Bas Bleu!

five women drinking champagne

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15 thoughts on “A Bas Bleu Anniversary: Celebrating 25 Years

    • We appreciate your support through the years, Ursula! We never could have survived those early days without customers like you who took a chance on us.

  1. I may not order many times throughout the year, but I so appreciate the service given by a small (?) private business like Bas Bleu. You have such unique items and I can always find something special for a gift (or for me!). Congratulations on 25 years and counting for many more!

    • Thank you, Elaine! We appreciate every order we receive, and are delighted to hear you treat yourself to a special gift every once in a while. Good for you!

  2. Congratulations, I love your products. It is so nice to find a company that supports my love of reading.

  3. I really enjoy being able to get quality literature of various subjects. And to shop by mail, as well as having the membership discounts and free postage. Keep it going!

  4. Wonderful to hear the story of successful women. Thank you.
    Everything ordered from you has been a pleasant experience.

  5. I live quite far from a big city and depend on catalogs for “shopping” experiences and ideas. I so look foreward to receiving each new catalog from Bas Bleu! Thank you to your team for finding such wonderful books and unique products, as well as great service. Congratulations on 25 years.

  6. I’m delighted for you! I can’t possibly order all the books I want, but I love to read through the catalogue as a wish book, often putting items in my “to be read” list, or make myself a reminder to check something out again when it makes it to paperback. Congratulations and thanks for the memories.

  7. Even your catalog is always interesting reading. Also enjoy finding some unique items along with best book reviews. Definitely broadens my horizons.

  8. Happy Anniversary! I love your choices, so many Irish & Scottish stories, I think I have read most of them your selections evidently appeal to the gently mature, I’m 84 keep up the great selections.

  9. Have enjoyed your catalogue for many of your 25 years. Love your business model and format but especially feel at home with your reviews. Hope to be with you for the half century celebration 🍾

  10. I have been a customer for 25 years and love every minute of reading the catalog. Also, I buy something from every catalog as I want the catalogs to keep on coming!
    Happy Anniversary!!!

  11. Thanks to everyone for sharing your memories and good wishes for Bas Bleu during our 25th anniversary celebration. Your support and encouragement mean the world to us all!

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