By Popular Demand

Long-time Bas Bleu readers know that each edition of our catalog—we publish Winter, Spring, Summer, Autumn, and Holiday editions every year—includes a mix of items that are new (to Bas Bleu) and items that are what we call “carryovers,” books and gifts that “debuted” in earlier editions of the catalog. For the last several years, customers have asked us to designate the new items in each edition, to help you zero in on fresh books and gifts…and to remind you which items you already ordered for, say, your book-loving best friend’s birthday or your mother-in-law’s Christmas stocking.

We’ve heard each and every one of your requests, thanks in no small part to our terrific call center reps, who regularly share your comments and concerns with our editorial team. As a result, our editors have been brainstorming the best way to give our customers what you’re asking for…while also satisfying some behind-the-scenes technical requirements on our end. We think we’ve found the solution!

Our Summer 2019 edition lands in mailboxes on May 29. And for the first time, each product making its first appearance in the Bas Bleu catalog will be designated by the word “NEW,” printed in bold blue ink at the beginning of the product’s description. Some catalog pages feature all new items; others offer a blend of new and carryover items.

We appreciate every one of you who tells us you read the catalog cover to cover, but we understand that sometimes you might skim over a product or two. Hopefully you will continue to keep an eye on our carryover items, in case they are new to you. Feel free to let us know—in the comments below, on Facebook, on Twitter, via email at, on the phone with our call center, or via snail mail—what you think about our “new” experiment. Does it improve your shopping experience? Is there a way for us to do it better?


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6 thoughts on “By Popular Demand

  1. I receive your e-mail, but not your catalogs by mail except when requesting one. Please send me your regular and holiday catalogs by mail. I enjoy them so much.
    My address is: [Bas Bleu editor’s note: Ms. Williams, we removed your address from this public post to protect your privacy.]

    • Thanks for your message, Ann. Typically when you request a catalog from us you’re added to our mailing list to receive future editions. If we mail you several catalogs and you don’t make a purchase, we assume you’re not interested in our products and remove you from the mailing list. If you have made a purchase recently but still aren’t receiving catalogs, or if you only receive one catalog when you request it and never any others, please let us know so we can look into that. In the meantime, we’ll send another catalog your way!

  2. I have been a catalogue customers since the mid 1990’s and a Bas Bleu Society member since its inception. (I have had two numbers because I forgot to renew on time! But my excuse is because I am in my 90th year! I am compos mentis!)
    Yes, I would like to see the NEW applied in forthcoming catalogues where applicable.

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